The sport Xtreme Ice Skating was conceived on May 18, 2005 by a twenty-three-year-old college graduate named Dan Perceval. Dan Perceval is the founder of the sport Xtreme Ice Skating. The sport started when the founder conceived and documented the idea of creating an extreme sport meant for the ice - - one that would entail doing tricks and other wild stunts akin to aggressive inline skating and skateboarding. The founder had filed for a new business for the sport that would become the backbone of the sport itself in terms of growth and development.

The sport's official domain was purchased (XtremeIceSkating.com). The purchase of the domain establishes precedent of ownership for the brandname "Xtreme Ice Skating" by Dan Perceval. Prior to this action, there has been no publication of Xtreme Ice Skating as a prior brandname, business entity, or prior art (in reference to trademark or salesmark).

A sports-marketing business entity was filed in NY (certificate of authority) by the founder to promote and market the sport. The business is called "S. Corp" because it was filed as a "small corporation." The (S. Corp) document is here. Displayed is the actual filing receipt and not the Certificate of Authority. The Certificate of Authority is a much more private document and can not be shown. However it should be noted that the filing receipt (image left) has been edited and private information has been redacted (removed text prior to publication).

The founder started conducting market research by attending a local event called Tony Hawk's Boom Boom HuckJam Tour where skateboarding and other extreme sports were showcased at the event. The event served as a case study for the prospective market of Xtreme Ice Skating. Proceeding the Tony Hawk event, additional resources were attained from other numerous sources including online, library research, and business consultation. Market research [as well as planning and strategy] has continued throughout.

The first Market Research:

A provisional patent was filed. Detailed drawings of the "Xtreme Ice Skate" were provided.

Provisional Patent Application:

Provisional Drawings:

A provisional patent for the Ice Ramp was filed. Detailed drawings were created as well as those of a "landing ramp." At the same time, an official website for the sport was being designed. Also, the first merchandise for the sport were being considered: sport branded t-shirts and protective equipment.

Provisional Patent Drawings:

Provisional Patent Application for Ice Ramp:

Three business professionals pro-actively advised the founder on marketing, strategy, public relations, and other business areas to further develop the sport. A week later, it was mutually agreed upon that the way to bring the sport to the masses would be to promote it through the live performances of an ice-skating team. Two months later, two skilled ice-skaters were interviewed. A team never resolved due to a lack of local talent. Later exhibitions were put on by the founder and founder's student.

Business Meeting Notes To Create an Xtreme Ice Skating Team:

The sport's official website was launched. Development of the website started in June 2005 and was officially launched on October 31st, 2005.

A comprehensive marketing plan and business model evolved from the original business plan created around August 2005. A meeting with a potential investor (owner of a window-blind manufacturing company) located in Long Island New York, took place. After a few meetings, the manufacturer declined to invest. Three business professionals would serve as the Board of Advisers to the founder over the next four years or so (Vic, Priya, and Alex). A multitude of business meetings were held to create market-specific proposals and solutions regarding strategy, management, public relations, and marketing of the sport. Audio recordings and business notes were archived.

A well-known United States sport's drink sponsor was contacted about potential sponsorship, particularly about doing an Xtreme Ice Skating event with an Ice Ramp at Lake George during the Winter when the lake was frozen over. Such talks extended via email but never developed any further.

A workable prototype design called the "Xtreme Ice Skate" was constructed.

Video of workable prototype:

A patent for the Xtreme Ice Skate was filed with the USPTO (United States Patent & Trademark Office). The patent's main feature was a coping mechanism in the middle of the blade of an ice-skate (an ice-skate that grinds). The patent was written by Dan Perceval and took approximately four to six to months to create.

Early-Design Clay Models:

Patent Drawings:

Patent Application for Xtreme Ice Skate:

The sport made its first appearance in the press: the Baldwin Herald Newspaper, and soon after the Long Island Business News.

Lessons were given by the founder to twelve students. The students were 10–15 years of age and had extensive ice-skating experience (5–6 years prior).

Lessons Video:

An ice ramp was built, and branded t-shirts were created. It was created by Gene Perceval (the founder's father) and with assistance from Dan Perceval. The wooden ramp - - with artificial ice - - took about three to four months to build. Lastly, the t-shirts eventually became promotional items rather than sale items.

T-shirts:

The sport made its first appearance on a local television station (Channel 12 news).

The sport's first tour and exhibition took place at "Queens Ice and Bowl" in London, England. Three exhibitions were given there over the course of four days.

An ice ramp was created and intended to be used in an Xtreme Ice Skating exhibition at a later date. Many thanks to Gene Perceval (Dan Perceval's Father) for creating and constructing this ramp.

Dan Perceval did an Xtreme Ice Skating exhibition using his Ice Ramp. The exhibition was located in New Hyde Park. Unfortunately there were no action photos taken of Dan going off the Ice Ramp however, one photo did survive from the exhibition and is the one displayed to the left.

Our sport was sponsored by a local pool hall for Dan Perceval to perform in a local exhibition. The sponsorship help covered some of the cost of having built the Ice Ramp - - which was soon used in a demonstration in New Hyde Park.

The sport was mentioned in IFS Magazine (International Figure Skating Magazine).

Instructional classes for the sport were given for the second time.

Lessons Video:

A second tour took place in Antwerp, Belgium. On tour, the founder performed an exhibition in Leuvon, Belgium. Some of the sport's participants who lived in Belgium (one distinctive individual and one group) skated with the founder while on tour in Leuvon, Belgium. Local interest in the country came about due to Dan Perceval's tour.

Skating in Leuvon, Belgium:

The sport was mentioned a second time in IFS Magazine (International Figure Skating Magazine).

An exhibition was given during the "Holiday Stars" ice-skating show at Long Beach Ice Arena in Long Beach, NY. Unfortunately, only a short video clip survived from our archives. We do not have the full footage of the entire exhibition. On the front cover, Dan Perceval is listed on the bottom in blue. For the inside cover, Dan Perceval is listed on the left-hand side directly across from where it says "Wizards in Winter."

Short Video Clip:

Sport membership was created featuring an online newsletter and other services.

A comprehensive set of tutorials were recorded on a frozen lake in Vermont (Lake Morey). Months ensuing this event, the tutorials were edited and posted online. Other tutorials were created as well from Dan Perceval in his back yard, during a very cold Winter Storm on a outdoor homemade ice-rink.

A certification program was created so skaters can become officially certified to teach the sport.

A BOARD OF DIRECTORS was created to involve Xtreme Ice Skaters from all over the world to work together to resolve difficult and pressing issues in our sport.

The sport was mentioned in "ISKATE" magazine.

In January 2010, a figure skating manufacturer commenced with the project of creating prototypes for the Xtreme Ice Skate which did not feature a coping mechanism. Multiple prototypes ensued until production halted. A new manufacturer has since created the Xtreme Ice Skate (according to Dan Perceval's specifications), and is now being sold by a company called Harlick.

Sport lessons via video conferencing (Skype) were devised and implemented. If you have Skype on your mobile phone or mobile device, than you'll be able to connect via Skype at your local ice-rink and receive Xtreme Ice Skating lessons from one of our certified instructors. Simply contact us here if interested in lessons.

The founder conceived of the idea of promoting sport teams around February 2011. During that time, the founder starting documenting them here on the official Xtreme Ice Skating website. Only a few teams had been existience prior to this date. Teams had their own names, shirts, and regular ice-skating times that they would meet. After the first few teams were posted and much emphasis were placed on them, other teams came into existence shortly after. It should be noted that teams seen in the image to the left is snapshot in-time of teams that had once existed. To date, Xtreme Ice Skating is moving away from teams and more into the individual aspect of the sport itself. Xtreme Ice Skating is an individual sport and it will remain so.

A blueprint was created to better organize and gain wider acceptance of extreme & lifestyle sports on ice by creating a combined "X-ism Market." This would serve to support non-traditional ice-sports which have not yet gained acceptance in ice rinks. Skateboarding went through this same ordeal up until 1999. Currently, there are only a few ice rinks worldwide that allow Xtreme Ice Skating to be practiced. And for those special few ice-rinks, the sport has gained some notable traction, although the state of this tendency is always changing. Xtreme Ice Skating will need worldwide acceptance to gain a market-size that will tip the sport into mainstream. However, this strategy is self-defeating since most ice-rinks are not tolerating the sport to begin with (and others as well) and therefore, a larger market can not be attained. This situation lends to a real serious impasse. The blueprint (conceptualized by Dan Perceval) was supposed to overcome this impossibility by forging two markets (extreme and lifestyle) and using the market force of both to tip the walls that lie ahead [meaning ice-rinks finally accept non-traditional ice-sports]. However, there still remains an uphill battle of creating a continuity of both [extreme and lifestyle] sports into one market (NOT one sport) - - but rather the "X-ism Market." Each individual sport in the X-ism Market obviously does not converge with any other sport, but all work together to gain an outcome which is beneficial to all involved. Looking ahead, we perpetually continue our efforts to create an Ice-Skating Revolution that will forever change ice-skating for the better. The "X-ism Market" is a proposed market that involves all sports which entail extreme and lifestyle sports: a conceptual framework proposed by Dan Perceval to overcome barriers-to-entry of ice-rinks. The X-ism Market would not only represent the interests of non-traditional ice sports, but would also transform the idea of the Market itself into a social movement [a Revolution guided by purpose: freedom on ice]. The World still awaits our arrival. And with certainty, our arrival shall come!

The first instructor of the sport "Ariel Lombardi" from Argentina, was officially certified by the founder to teach the sport. Prior to certification, the founder was the only individual that was teaching the sport (in Long Island, New York - USA). Ariel Lombardi has earned proper credentials to officially teach the sport. All those whom are certified to teach have gone through a rigorous (strict) certification process - - both in terms of required skill and safety procedures. Lastly, all certified instructors may choose to teach Xtreme Ice Skating anywhere in the world.

The sport has its own ice-skate called "Xtreme Ice Skates" and can be bought directly from Harlick, a U.S. figure skating manufacturer. Just send them an email and ask for "Dan Perceval's Xtreme Ice Skate." Additionally, if you are interested, you can ask them to include the white "X design," otherwise it will not be included as part of the skate.

The official Xtreme Ice Skating website (www.XtremeIceSkating.com) is completely redesigned and modernized.